We are committed to constantly monitor the fairness of our raw materials sourcing and progressively optimize the precious hair resources; while having an environmentally-conscious design of any of our product, packaging and services.

YOUYOU hair is responsibly sourced all around the world with the objective of giving a second life to a precious material that people often forget about.

At the end of its lifecycle, the hair falls and the cuticle looses its natural direction. Whereas no one else considered it as a resource, YOUYOU saw its precious value and decided to use it to revolutionize the world of hair extensions.

YOUYOU found an innovative way to regenerate virgin hair into strands of a unique quality, giving it a second life and rethinking hair extensions in an innovative and sustainable way.