YOUYOU is founded in 2021. We invented YOUYOU as a tool for natural beauty, self-love and empowerment, with the idea to turn hair extensions into an easy and fun “extension” of YOU. A no-fuss fusion of who you want to be in your inner soul blended easily with your everyday needs and aspirations.

As you are unique, your look should be unique. YOUYOU reveals a world of possibilities – different lengths, looks, colors for endless hair combinations! The only rule is that we should all feel like we belong.

The RETHINK HAIR concept means a new way of thinking and doing business to produce high-quality products for everyone with a real added value for the environment. We have researched a great number of original solutions, evaluating different scientific approaches, increasing our environmental awareness, striving to reach a technological breakthrough. YOUYOU rethinks the world of hair extensions with sustainability and transparency from how they are produced to how they are applied on the client’s head.

- YOUYOU designs smart, tech-driven production processes, that optimize the precious sourcing of natural hair, by three synergistic actions: 1. recovering hair dispersed in the environment 2. hair quantity optimization during the production 3. hair-saving applications. 1. We rely on hair harvesting, a supply method that recovers hair dispersed in the environment. Then, we adopt a smart production process to optimize our precious raw material. 2. Secondly, the technological breakthrough we reached allows us to realign the hair cuticle in the same direction, while maintaining all its original quality features. This means being able to deliver a high-quality and committed end-product. 3. YOUYOU is the first ready-to-wear extensions, requiring minimal hairdressers’ after-application cut.

We are committed to constantly monitor the fairness of our raw materials sourcing and progressively optimize the precious hair resources; while having an environmentally-conscious design of any of our product, packaging and services. YOUYOU hair is responsibly sourced all around the world with the objective of giving a second life to a precious material that people often forget about. At the end of its lifecycle, the hair falls and the cuticle looses its natural direction. Whereas no one else considered it as a resource, YOUYOU saw its precious value and decided to use it to revolutionize the world of hair extensions. YOUYOU found an innovative way to regenerate virgin hair into strands of a unique quality, giving it a second life and rethinking hair extensions in an innovative and sustainable way.

Human hair can be coloured but we do not recommend it, any hair that is coloured will remain at your own risk.

YOUYOU is specialized in semipermanent professional hair extensions, in particular it offers tape-in extensions and weft extensions.

If you dream of waking up in the morning with your hair already in place, then YOUYOU is perfect for you.

The main difference is that while clip in extensions allow you to put in and remove the extensions, at the same time they won’t offer a custom-made look. YOUYOU tape in and weft will instead be applied by your trusted hairstylist, whom will also cut and trim each extension in order to make your desired look.

The Tape-In lasts up to 8 weeks with proper care and maintenance. After 6-8 weeks, it’s necessary to replace the extensions to make sure they remain invisible. The Tape-In Extensions can be reapplied up to 3 times. The Weft lasts up to 10 weeks with proper care and maintenance. After 8-10 weeks, we recommend to reapply the Weft to make sure it remains invisible.

You can be assured that our extensions have been scientifically proven not to cause damage to healthy hair when applied correctly and maintained properly. The key to a successful, damage free application lies in the details of the application. There is no “cookie-cutter”, “one size fits all” application technique, as each client has different hair conditions and desired results that must be considered.

This depends on the product you are having and on the number of hair extensions applied. During the consultation, your stylist will be able to advise you on estimated application time.